Wild Western Blog

More and more consumers today have had enough of sneakers that are trendy, expensive and wasteful - in one word: overhyped. They want something that is easy on the eyes, the feet, the environment and their wallet. An extra bonus is, if the sneakers don\"t end up in the hazardous waste bin at the end of their lives. Is it possible to do all this? FashionUnited found five young sneaker labels that promise a better future. Ethletic Sustainable sneaker brand Ethletic proves that fashion and environmental and social awareness do not have to be mutually exclusive: It manufactures vegan sneakers from Fairtrade-certified organic cotton and natural rubber (FSC) and donates one US dollar per pair sold to workers\" welfare associations. Those who are particularly happy with their sneakers can also send a tip to the workers in Pakistan.  “The people who work for Ethletic are not just a number on the balance sheet or a cost factor for us. We have gotten to know these people. We appreciate

NO.6 Zionwestflawless has only been around for about 3 months, but has continued to gain attention and new fans with its elegant approach to streetwear. Items range from plain oversized silk T-shirts to perfectly seamed silk shirts that display colorful, hand-painted artwork. The brand also celebrated its first "sold out" collection which is actually its first collection! The lux shirts were inspired by Kanye's Yeezy oversized Tees that debuted in 2015, but seeing this on-going brand starting a revolution is something delightful to see. For its last presentation in January , Zion West, the founder made emphasis on the brand tapping into other luxury lifestyle elements in the future like tracksuits and printed bags and luggages, which shows how the brand can evolve. And the right people like it. The colorful prints and silk shirts might not be for everyone, or the easiest items to pull off, but their art-like details and quality needs to be commended. There’s a reason